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November 14, 2005
By: TOM BRANNA
Editor
l In an attempt to re-energize Volkswagon’s Beetle car brand, Arcade Marketing, New York, NY, created Arcade ScentStrips for various magazine ads featuring specially-made beach, mountain and cut grass scents to illicit a drive in these environments. In other news, Arcade Marketing’s LiquaTouch scent sampler is now offered in a dual-chambered format to offer two different scents in one carrier. Riviera Concepts has tapped this technology for its Alfred Sung Hei and Shi fragrance promotions. Liqu...
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